Module 6 : Coaching for Performance

Module 6 : Coaching for Performance

Coaching is one of the most important responsibilities of a team leader. It is a continuous process, therefore the team leader who is in daily contact with team members is the best person to coach the team.

What is coaching?

Coaching is an ongoing interaction between the leader and team member during which there is joint commitment to identify, develop and reach performance goals. The ultimate goal is empowerment, efficiency and self-fulfilment.

A leader’s success depends on his/her team members’ competence, commitment and performance. When a leader fails to coach and develop his/her team members, competence is lacking, commitment fades, performance deteriorates and the company’s ability to compete diminishes.

Why is coaching so important?

World-class organisations recognise the importance of their members and spend up to eight times more time training their employees. One of the key strategies of world-class organisations is the creation of an environment of continuous learning and flexibility in the workplace.

World-class organisations realise that ongoing learning and coaching are essential because:

  • A company’s competitive edge lies in its people, coaching is the process through which people are developed;
  • The quality of a company’s products and services is dependent on the level of competence of its people;
  • Production and delivery performance is a consequence of the skill and commitment of the team;
  • A competent and committed team is innovative;
  • Effective coaching frees the leader to lead and effectively embark on new challenges.

Building competent multi-skilled and versatile teams

Nobody can guarantee employment, satisfying customers is the only means of remaining in business. Customer demands for greater flexibility, shorter lead times and wider variety of products at more competitive prices require innovative, competent and flexible teams.

Multi-skilling and skill versatility usually commences within the current team to enable team members to rotate and stand in for one another. Thereafter team members learn skills in other departments or functions.

Some world-class organisations aim for full skill versatility within a team before embarking on training other functions. In some organisations skill versatility to the “level of three” is accepted as a first milestone. Skill versatility to the level of three means, every person is able to perform three jobs, and every job can be performed by three persons.

Changing customer requirements and changes in technology require continuous learning and innovation in the workplace. Innovative organisations who lead change and are flexible are in a better position to be competitive and grow.

One of the key focus areas of Competitive Dynamics International’s Mission-Directed Work Teams® programme is to help you create a learning environment for skill enhancement and build a competent, multi-skilled and versatile team. Contact CDI to find out more about the Mission-Directed Work Teams.